For consumer brands on Meta and TikTok

The paid social creative system for brand growth

Ads that get better at building your brand, every week.
Built on brand science
Made locally, for every market
Improved by live results
Trusted by:
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The attention of creators. The outcomes of your brand ads.

Effectiveness
+4.4pts
purchase intent lift per ad, vs control
Creatively Squared ads
+4.4
The brands’ own ads
+3.2
Influencer ads
+0.3
Lift in percentage points vs a control group, average per ad across all client brand lift tests. Independent studies.
Performance
4.0x
as many 3-second views
Equal spend, head-to-head against the brand’s own ads.
Efficiency
−44%
lower CPM
Equal spend, head-to-head in same campaign

What it is

A creative system that improves every week

Our software makes us efficient at scale. Our people provide the judgement.

Strategy
A strategic ad portfolio for each campaign, built for buying moments and audiences, sized from your media plan and goals.
Production
Real people in 80 markets, shooting to our brief, edited by us. On brand social ads that look like social content.
Optimisation
Your ad portfolio, optimised weekly for effectiveness and media efficiency. Keep, pause, remix, replace.
▶
Video: Whiskas ad
Ad 3 of 12
Live
Role
Reach new cat owners
Moment
Mealtime, fussy eater
Watched through
11.9%
↑ 4.0x
🔔
Weekly update
New hook for ad 3: lead with the problem
✓
Open on the fussy eater, not the pack
✓
Keep the brand in frame by second two
Pretest score
92
Ready to launch

Free account audit

See what your social spend is really getting your brand

We read the last 90 days of your accounts and show you where spend is stuck, how many people watch past the first seconds, and where your creative portfolio has gaps.

✓
Read-only access
✓
Nothing changes in your account
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Yours to keep, whether we work together or not
Get my free audit

Why it works

Brand science, made for paid social

What advertising has always known, built for how social actually works.

Brand science
Be thought of first
Mental availability
Be instantly recognised
Distinctive brand assets
Cover more buying moments
Category entry points
The creative system
Where the two meet
How paid social works
Nobody has to watch
Skippable ads
Watched ads cost less
Auction-based pricing
Earn attention in the feed
Social-native creative

Feels like social. Built like advertising.

How it works

Your creative, managed every week

Set up once, your first ads live in four weeks, tailored to your approval and trafficking process. Then weekly decisions on every ad, keep, remix or replace, so results keep improving

See where we fit alongside your creative agency and media team →
Setup
Agree on success
Objectives, measures, partners and brand rules, agreed once for every campaign.
Your account, once
01 · Strategy
Plan the portfolio
A range of ads, each with a job, so Meta and TikTok can find more of your buyers.
02 · Production
Make it locally
Real people in 80 markets bring the faces, homes, products and local context. We script, edit and clear every ad.
03 · Optimisation
Learn and improve
Every ad is scored before it spends and tracked once it’s live. We learn from what works and build it into the next round.
Every campaign: each round builds on the last
Your account, once Every campaign: each round builds on the last

The results

Make the media you already buy work harder for your brand

Ads people choose to watch carry more of your brand, and the platforms reward them with cheaper reach. In head-to-head tests, the same ads built the brand and cut media costs.

Equal-spend, head-to-head tests against each brand’s own ads. Independent lift studies.

A campaign runs. A creative system learns.

Who it’s for

Built for brand teams who need social to grow both brand and sales

If this sounds like you, thirty minutes with one of our strategists will show you where the gains are.

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$300K+ a year in paid social across Meta and TikTok
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Brand-growth objectives, not only a ROAS target
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Several markets, audiences or products to cover
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Brand, legal, claims or compliance rules every ad must meet
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Media and creative partners you want to keep

Your 30-minute strategy call

See how much more your Meta and TikTok spend could deliver

Thirty minutes on your paid social: how your ads perform today, and where the headroom is in the media you already buy.

You’ll leave with
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Where your creative, partners and setup fit, and how we’d measure success
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Case studies from consumer brands like yours
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How the free ad account audit works, if you want one
Book a call →
If it hasn’t earned its place by day 90, you walk away, paying only for what’s been delivered.
One fixed fee per campaign  ·  For consumer brands investing $300K+ a year in paid social
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