Stuck for content ideas for your brand’s TikTok account? Try these top video trends

TikTok offers many ways to get your brand top of mind among consumers. One way to start leveraging this powerful tool is by jumping on the latest video trends.

These TikTok video trends work like a template, they are designed to be recreated and customised with your own version of the content. As a marketer your goal is to integrate your brand or product within popular concepts in a seamless way so that it gets served up to TikTok audiences to engage with.

So what are the advantages of jumping on TikTok video trends?

One factor that makes TikTok videos beneficial for marketing is they are primed for natural product placement. This strategy allows you to communicate your brand in a more natural way that your audiences can relate to, meaning they will appear more authentic and are more effective when it comes to connecting with your consumers.

Learn more about the powerful impact of authentic content on your digital performance.

On the other hand, these video trends have their own on-trend hashtag with billions of views. When people search for a specific hashtag they will be able to see all posts with the hashtag—this increases your chances of reaching more audiences and potentially growing your following on TikTok.

Top TikTok video trends

Ready to get started on TikTok but don’t know what type of content to begin? If you're stuck for content ideas for your brand on TikTok, don't worry - we've got you covered. We've put together 15 trending TikTok video ideas with examples you can use as inspiration for your next post.

Get ready with me

#grwm 28.5B views

The get ready with me concept is perfect for demonstrating to your ideal customer how your brand or product will complement their daily life. You can easily integrate your product as one step of a regular routine that your audience will identify with such as morning, workday or special occasion.

Perfect for placing products from: Personal Care, Beauty, Consumer Electronics, Clothing, Accessories, Food & Beverage

Point of View

#pov 550.4B views

POV videos are a fun way to entertain your consumers by creating relatable real-life scenarios. This way you are able to connect with your customers on a personal level. To create POV videos you can present situations that consumers often find themselves in when purchasing or using your product.

Perfect for placing products from: Personal Care, Beauty, Food & Beverage

Meet the bestsellers

#bestsellers 19.4M views

This video trend is great for when you want to introduce your best-selling products to your customers. It works in a way that it simplifies the information searching process for your audiences if they are interested in finding out your brand’s best products. There are many creative ways when showcasing your products such as sorting the bestsellers via country or doing the ‘pass it on’ challenge like the examples below!

Perfect for placing products from: Personal Care, Beauty, Food & Beverage

Reasons Why

#reasonswhy 302.2M views

If you want to spike some interest in your audience, you should hop on the reason why concept. One of the ways to connect with your potential customers is by showing them a solution to a specific problem. When creating this type of video, you can introduce your products as part of the solution.

Perfect for placing products from: Personal Care, Beauty, Consumer Electronics

Unboxing

#unboxing 36.8B views

Want to spark excitement about your products? The unboxing concept is the perfect way to make your consumers imagine your products in their hands and make them feel excited about purchasing them. Add some ASMR to your unboxing videos too for more satisfying content for your viewers.

Perfect for placing products from: Personal Care, Beauty, Food & Beverage, Consumer Electronics, Clothing, Accessories, Homeware items

Amazon Finds

#amazonfinds 21.2B views

TikTok has now a major influence on the shopping habits of consumers. It continues to become so with viral product recommendation videos. The collaborative aspect of this trend encourages viewers to purchase the products themselves on Amazon, most especially when you’re on sale!

Perfect for placing products from: Personal Care, Beauty, Food & Beverage, Consumer Electronics, Clothing, Accessories, Homeware items

TikTok Made me buy it

#TikTokMadeMeBuyIt 13.7B views

This concept is another version of the Amazon Finds trend where people are rounding up a bunch of goodies that they discovered in product recommendation videos on TikTok. More people are trusting the consumer community so this is a great trend to jump on when you want to build a “hype” on your products and entice viewers to purchase them.

Perfect for placing products from: Personal Care, Beauty, Food & Beverage, Consumer Electronics, Clothing, Accessories, Homeware items

Behind the scenes

#behindthescenes 36.4B views

Showing behind the scenes content in your TikTok videos embraces a more personal approach to making your brand more authentic and relatable to your consumers. This concept allows your customers to be involved and engage with your videos. For this trend you can show behind the scenes footage from one of your product photoshoots.

Perfect for placing products from: Personal Care, Beauty, Food & Beverage, Accessories

[#cta]

Upcycling

#upcycle 2.2B views

Sustainability-based content is on the rise among Gen Z consumers, and the best way to connect with them is through the upcycling trend. Show your viewers different ways they can recycle your product materials.

Perfect for placing products from: Personal Care, Beauty, Clothing, Food & Beverage

Satisfying Videos

#satisfyingvideo 32.1B views

We can’t deny that we all love satisfying videos and this concept is an excellent idea to catch the attention of viewers. Incorporate satisfying TikTok videos that fit with the service or product you provide to customers. Make sure that these videos invoke the feelings you want your customers to feel after watching.

Perfect for placing products from: Personal Care, Beauty, Food & Beverage

ASMR

#asmr 348.2B views

This trend is popularly taking over skincare and beauty brands as more people find this type of content oddly relaxing. The soothing effect from listening to these sounds keeps audiences hooked and engaged. When creating ASMR videos, you should make sure they sound more human and natural as possible!

Perfect for placing products from: Personal Care, Beauty, Food & Beverage, Accessories, Consumer Electronics

Gifting Ideas

#giftideas 4B views

Many consumers are looking up to TikTok for recommendations. So the ‘gifting ideas’ concept is a fantastic TikTok video content especially during the holiday season. Simply show your products being unwrapped from a gift box or showcase your best products to purchase.

Perfect for placing products from: Personal Care, Beauty, Consumer Electronics, Accessories, Clothing, Homeware

A day in the life

#dayinthelife 6.5B views

This popular TikTok trend shows a snippet of how people spend their day. It’s a great opportunity in putting the spotlight on one of your employees so your viewers can see and understand what it’s like working with your brand.

Perfect for placing products from: Personal Care, Beauty, Clothing, Accessories, Food & Beverage, Consumer Electronics

What’s in my bag

#whatsinmybag 709.6M views

The ‘what’s in my bag’ concept is one of the early trends way before TikTok was established, but this trend shows no signs of slowing down. This concept shows viewers how specific products can complement their lives and make them feel eager to have that product as their everyday staple too.

Perfect for placing products from: Personal Care, Beauty, Consumer Electronics, Accessories, Clothing

Selfcare

#selfcare 22.9B views

Consumers find it helpful to see content that helps them deal with everyday stress. Jumping on this trend builds brand loyalty by connecting with customers on a personal level. To create self care videos, address what your potential customers might be feeling or dealing with and show them what they may be needing through your products.

Perfect for placing products from: Personal Care, Beauty, Consumer Electronics, Clothing, Accessories, Food & Beverage

Key Takeaways

Don’t leave it too late to realise the marketing opportunities that are present on TikTok, especially with its rapidly growing audience and the potential to achieve viral status. Many brands and marketers are still unsure of how, and if, they should publish on the platform which is providing a clear head start to those who are ready to experiment and invest in video creation.

Hopping on these viral TikTok video concepts and staying on top of new ones that suit your brand is the simplest way to participate in the platform and engage users.