Pricing

Digital creative plans that scale with your needs

Launch
$5,000
Per month USD. Billed annually.
30 active credits in production at any time
No project minimum
Unlimited projects, revisions, formats and variations
Perpetual, exclusive,
worldwide online licenses
Account management and monthly calls
Single brand profile
Growth
$8,000
Per month USD. Billed annually
60 active credits in production at any time
No project minimum
Unlimited projects, revisions, formats and variations
Perpetual, exclusive,
worldwide online licenses
Account management and fortnightly calls
2 brand profiles
Scale
$15,000
Per month USD. Billed annually
120 active credits in production at any time
No project minimum
Unlimited projects, revisions, formats and variations
Perpetual, exclusive,
worldwide online licenses
Account management and fortnightly calls
3 brand profiles
Enterprise
Custom
For organisations that need a tailored solution for multiple brands or markets.
Custom MSA
Mutiple workspaces customised to your needs
Customised support for mutiple teams and global coverage
On demand onboarding
Unlimited brand profiles
30 credits
$6,000
One time. Fixed fee.
Plus $180 per additional credit
30 credit min, 1 revision
Additional revisions, formats
and variations 3 credits
Perpetual, exclusive,
worldwide online licenses
Account management
Personalised onboarding
300 credits
$45,000
One time. Fixed fee.
Plus $150 per additional credit
30 credit min, 1 revision
Additional revisions, formats
and variations 3 credits
Perpetual, exclusive,
worldwide online licenses
Account management
Personalised onboarding
1200 credits
$150,000
One time. Fixed fee.
Plus $125 per additional credit
30 credit min, 1 revision
Additional revisions, formats
and variations 3 credits
Perpetual, exclusive,
worldwide online licenses
Account management
Personalised onboarding
Enterprise
Custom
For organisations that need a tailored solution for multiple brands or markets.
Custom MSA
Success manager and strategic reviews
On demand onboarding
CONTENT CREDITS

Versatile credit system

Content credits provide standardised creative costs and the flexibility to produce the creative you require for every platform and channel

Original Creative

Produce best practice digital ads or ecommerce assets with content shot by our global creator network and edited by our design experts
Static creative
5 credits
Video creative (up to 30s)
10 credits
content credits
content credits

Content Creation

Produce on brand UGC style, lifestyle or studio photo and video content shot to your brief, exclusively yours for digital marketing use
Photo
1 credit
Video clip (up to 5s)
2 credits
Stop motion (up to 15s)
10 credits

Adapt and Optimize

Transform your existing assets into platform-optimized digital ads or ecommerce creative
Static creative
3 credits
Video creative (up to 30s)
10 credits
content credits
CONTENT CREDITS

Example projects

Original Digital Ad Campaign

30 credits / From $3,400

Creators: 3
Original Creative: 3 x 15 second video ads in 3 formats
Total Creative assets: 9

Global Asset Bank

Creators: 15 across 5 countries
Content Creation: 200 lifestyle images & 100 video clips

Lifestye Example

Studio Product Shoot

Creators: 2
Content Creation: 100 studio images

Studio Example

TikTok Recipe Videos

Creators: 3
Original Creative: 6 x 30 second videos

FAQs

Frequently asked questions

How do Creatively Squared credits work?
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Credits give you the flexibility to select a package that suits your individual needs while also enabling you to decide the mix of images, motion, videos or post production required for each project at the time you submit your brief.

All subscription plans have unlimited project submissions with an active credit limit in production at any time, projects submitted without enough active credits available are queued until existing projects are completed. All plans include unlimited reshoots, revisions, variations and formats for each project.

Do credits expire?
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Your credits do not deduct from a total, but serve as a limit that you can cumulatively have in production at any time across all of your projects. Once you finalise a project, the credits become available to use for the next project.

You can continue to submit briefs up to the final day of your subscription term and can upgrade, downgrade or cancel at any time.

What happens if I don't have enough active credits for my projects during the year?
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If you reach your active credit limit you can choose to upgrade to a larger plan at any time, the pro rata cost of your new plan for the remainder of your term will be billed to you at the end of the month via credit car or invoice

What is the minimum commitment?
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The minimum subscription commitment is 12 months, however you can opt out after 90 days if for any reason you feel Creatively Squared is not the right solution for you and you will be refunded the remaining months on your agreement.

How do I know which plan is right for me?
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This will be dependent on your digital strategy and objectives, but on average customers spend ~20-30% of their digital media budget on our creative plans. Book a demo with us and we can help you figure out the best option based on your needs.

Do you offer custom plans?
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Yes, if you don't see a plan that suits your needs get in touch and let us customise a plan for your needs

Do projects have a minimum or maximum size?
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Original Creative and Adapt & Optimise projects have no minimum size
Content Creation projects require at least one concept which is 10 credits (10 photos, 5 video clips or a combination of both) produced by a single creator.

You can submit as many projects as you like up to your Active Credit limit

Can I use Creatively Squared for a one off project?
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Creatively Squared has been purpose built for consumer centric, always on content production of digital ads, social media and ecommerce creative. Our subscription plans reflect this agile approach and are best suited to those seeking to consistently improve their digital results over time rather than one off project needs.

Our experience is that it takes 3 months to trial this always on, data driven approach, which is why our plans offer the opportunity to opt out after 90 days if you feel for any reason that Creatively Squared is not the right solution for you.

Each project we deliver helps us further understand your brand requirements and build on what's actually working with your customers to optimise the effectiveness of your digital creative.

What are my payment options and terms? Can I pay by credit card? Can you invoice me?
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We offer credit card billing or invoicing for all plans. Creatively Squared’s pricing is based on our standard invoice payment terms of 30 days from the date our invoice is supplied to you with alternative terms available for an additional fee of 10%. We also offer discounts for multi year agreements.

What licensing is included?
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Every project includes our Digital Licence - exclusive, perpetual, worldwide, royalty free and multiseat rights with unlimited commercial use for any online purpose including organic or paid social media, digital marketing, websites and ecommerce.

While Creatively Squared is primarily intended for producing digital creative, you may also choose individual assets anytime in the future for an Extended License which includes the original files as provided to us and unlimited commercial use in print, TV, out of home and packaging.

Our Extended Licenses are a standardized sliding scale based on your total media buy:
- 10% of spend up to $5,000
- $500 plus 5% of spend over $5,000
- $2,750 plus 2.5% of spend over $50,000

80% of our Extended License fees are paid to the creator which enables us to incentivize and reward high quality work that is used in larger campaigns and aligns with our mission of supporting our incredible creator community.

Who owns the content?
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Creatively Squared owns the content, while the content creators retain their moral rights to their work

Do you provide talent?
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We offer a variety of talent options, however rather than professional models our creators are shooting themselves or using their friends and family which is how we're able to create authentic moments and diversity at scale. As we can never be sure which family and friends will be featured, we are unable to provide talent to be vetted prior to projects beginning however you are able to specify the demographics, ethnicities and genders required for each project.

Many customers choose to begin with people focussed content projects to produce a diverse variety of talent, people that you can then request to use on a ongoing basis for future projects for your brand.

All of our creators are required to have appropriate permissions to submit content for projects. Signed model releases are available with our Extended Licenses for content featuring recognisable people.

Are props included?
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We aim to put you products in authentic, real life situations using props that our creators already have on hand. If specific props or perishable items are required for your project these can be provided by you.

Do you do on location shoots?
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Creators produce content at home or in public locations, for on location shoots please discuss your needs with us.

What is the turnaround time?
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The turnaround for Content Creation and Original Creative projects is ~3 weeks which includes creator matching, production, quality assurance checks and post production editing by Creatively Squared. Working with creators that have previously worked with your brand and have your products on hand allows for much faster turnarounds in as little 1 week, while complex projects may take longer than the 3 week average.

Adapt and Optimize project turnaround averages 1 week from submitting a brief to receiving your first draft creative, while revisions take 2-3 days but may be faster depending on the complexity of the request.

Can I choose my content creators?
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Our matching system identifies creators that are most suitable for each project based on various factors with your Account Manager making the final selection regarding who will work on your project. Our team are experts at identifying the right combination of creator talent to deliver the brief and have access to data and projects that cannot be shared publicly.

You will work exclusively with your Account Manager and will not need to have any direct contact with content creators, our process is designed to save you time and make content creation as hassle-free as possible.

How many content creators do you have and where are they?
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Our largest markets are US, UK, India, Singapore, Canada, Australia and Indonesia, with our content creator network of 8,000+ covering 50+ countries and always growing. We also have a robust recruitment process for entering new markets, if you have specific questions please get in touch.

Can the content creators post to their social channels?
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As Creatively Squared is not an influencer platform we do not offer social posting as part of our service, however our content creators are very proud of the work they create for brands and may share their work where permission has been granted for this. With each project you can select whether the creators can share content after 12 months, 3 months, immediately or not at all.

What resolution and format is content provided in?
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Our standard Digital Licence images are provided as 2048px jpg and videos 1080p mp4 files, suitable for any digital usage.

For Extended License assets the original files are shared as provided to us by the creators, images are a minimum 3000px jpg and videos 1080p mp4 files

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