Content credits provide standardised creative costs and the flexibility to produce the creative you require for every platform and channel
30 credits / From $3,400
Creators: 3
Original Creative: 3 x 15 second video ads in 3 formats
Total Creative assets: 9
Creators: 15 across 5 countries
Content Creation: 200 lifestyle images & 100 video clips
Creators: 2
Content Creation: 100 studio images
Creators: 3
Original Creative: 6 x 30 second videos
Credits give you the flexibility to select a package that suits your individual needs while also enabling you to decide the mix of images, motion, videos or post production required for each project at the time you submit your brief.
All subscription plans have unlimited project submissions with an active credit limit in production at any time, projects submitted without enough active credits available are queued until existing projects are completed. All plans include unlimited reshoots, revisions, variations and formats for each project.
Your credits do not deduct from a total, but serve as a limit that you can cumulatively have in production at any time across all of your projects. Once you finalise a project, the credits become available to use for the next project.
You can continue to submit briefs up to the final day of your subscription term and can upgrade, downgrade or cancel at any time.
If you reach your active credit limit you can choose to upgrade to a larger plan at any time, the pro rata cost of your new plan for the remainder of your term will be billed to you at the end of the month via credit car or invoice
The minimum subscription commitment is 12 months, however you can opt out after 90 days if for any reason you feel Creatively Squared is not the right solution for you and you will be refunded the remaining months on your agreement.
This will be dependent on your digital strategy and objectives, but on average customers spend ~20-30% of their digital media budget on our creative plans. Book a demo with us and we can help you figure out the best option based on your needs.
Yes, if you don't see a plan that suits your needs get in touch and let us customise a plan for your needs
Original Creative and Adapt & Optimise projects have no minimum size
Content Creation projects require at least one concept which is 10 credits (10 photos, 5 video clips or a combination of both) produced by a single creator.
You can submit as many projects as you like up to your Active Credit limit
Creatively Squared has been purpose built for consumer centric, always on content production of digital ads, social media and ecommerce creative. Our subscription plans reflect this agile approach and are best suited to those seeking to consistently improve their digital results over time rather than one off project needs.
Our experience is that it takes 3 months to trial this always on, data driven approach, which is why our plans offer the opportunity to opt out after 90 days if you feel for any reason that Creatively Squared is not the right solution for you.
Each project we deliver helps us further understand your brand requirements and build on what's actually working with your customers to optimise the effectiveness of your digital creative.
We offer credit card billing or invoicing for all plans. Creatively Squared’s pricing is based on our standard invoice payment terms of 30 days from the date our invoice is supplied to you with alternative terms available for an additional fee of 10%. We also offer discounts for multi year agreements.
Every project includes our Digital Licence - exclusive, perpetual, worldwide, royalty free and multiseat rights with unlimited commercial use for any online purpose including organic or paid social media, digital marketing, websites and ecommerce.
While Creatively Squared is primarily intended for producing digital creative, you may also choose individual assets anytime in the future for an Extended License which includes the original files as provided to us and unlimited commercial use in print, TV, out of home and packaging.
Our Extended Licenses are a standardized sliding scale based on your total media buy:
- 10% of spend up to $5,000
- $500 plus 5% of spend over $5,000
- $2,750 plus 2.5% of spend over $50,000
80% of our Extended License fees are paid to the creator which enables us to incentivize and reward high quality work that is used in larger campaigns and aligns with our mission of supporting our incredible creator community.
Creatively Squared owns the content, while the content creators retain their moral rights to their work
We offer a variety of talent options, however rather than professional models our creators are shooting themselves or using their friends and family which is how we're able to create authentic moments and diversity at scale. As we can never be sure which family and friends will be featured, we are unable to provide talent to be vetted prior to projects beginning however you are able to specify the demographics, ethnicities and genders required for each project.
Many customers choose to begin with people focussed content projects to produce a diverse variety of talent, people that you can then request to use on a ongoing basis for future projects for your brand.
All of our creators are required to have appropriate permissions to submit content for projects. Signed model releases are available with our Extended Licenses for content featuring recognisable people.
We aim to put you products in authentic, real life situations using props that our creators already have on hand. If specific props or perishable items are required for your project these can be provided by you.
Creators produce content at home or in public locations, for on location shoots please discuss your needs with us.
The turnaround for Content Creation and Original Creative projects is ~3 weeks which includes creator matching, production, quality assurance checks and post production editing by Creatively Squared. Working with creators that have previously worked with your brand and have your products on hand allows for much faster turnarounds in as little 1 week, while complex projects may take longer than the 3 week average.
Adapt and Optimize project turnaround averages 1 week from submitting a brief to receiving your first draft creative, while revisions take 2-3 days but may be faster depending on the complexity of the request.
Our matching system identifies creators that are most suitable for each project based on various factors with your Account Manager making the final selection regarding who will work on your project. Our team are experts at identifying the right combination of creator talent to deliver the brief and have access to data and projects that cannot be shared publicly.
You will work exclusively with your Account Manager and will not need to have any direct contact with content creators, our process is designed to save you time and make content creation as hassle-free as possible.
Our largest markets are US, UK, India, Singapore, Canada, Australia and Indonesia, with our content creator network of 8,000+ covering 50+ countries and always growing. We also have a robust recruitment process for entering new markets, if you have specific questions please get in touch.
As Creatively Squared is not an influencer platform we do not offer social posting as part of our service, however our content creators are very proud of the work they create for brands and may share their work where permission has been granted for this. With each project you can select whether the creators can share content after 12 months, 3 months, immediately or not at all.
Our standard Digital Licence images are provided as 2048px jpg and videos 1080p mp4 files, suitable for any digital usage.
For Extended License assets the original files are shared as provided to us by the creators, images are a minimum 3000px jpg and videos 1080p mp4 files
Learn how we can help you increase your digital advertising effectiveness.