CASE STUDY
Packing in 10 times more content for Samsonite's photography budget
Overview
Samsonite was looking to depict their various ranges of suitcases and bags in use within contextually relevant lifestyle situations throughout the United States. The content needed to meet their brand guidelines and high quality standards, but also feel authentic and natural.
Objective
Samsonite, one of the world's leading luggage retailers, wanted an alternative to traditional photoshoots that would enable them to produce a higher volume of high quality lifestyle images for their brands.
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Results
Without increasing their existing annual photography budget, Samsonite was able to produce 10 times more content using Creatively Squared. Over 12 months, 25 projects were completed using creators and locations throughout the country.
Creatively Squared is a great solution for building and asset bank of elevated content. As a result, we’ve been able to leverage this content on PDPs, in advertising, for email marketing, and even in print. We’ve improved our speed to market, and established consistent branding – even when briefing and receiving content for multiple brands and identities!
