CASE STUDY
Streamlining TRESemmé's vision for diverse digital content with a single touchpoint solution
Overview
TRESemmé, a prominent brand in the haircare industry, is recognized for its professional, salon-quality products accessible to everyone. With the increasing importance of digital marketing in today's fast-paced world, TRESemmé recognized the need for diverse, high-quality, and relatable content across various digital channels.
Objective
The global brand team sought a spectrum of content production types to cater to each digital channel's unique characteristics. They needed polished, premium commercial assets for their ecommerce platforms and product launches. At the same time, TRESemmé aimed to create lifestyle content that resonates with local audiences and user-generated content (UGC) for product demonstrations on TikTok, a platform that thrives on authenticity and creativity.
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Results
To meet their diverse content requirements, TRESemmé partnered with Creatively Squared, a platform known for its large community of pre-vetted photographers and UGC creators. Their wide-ranging production capabilities ensured that TRESemmé always had suitable creators for each project, across the myriad of content types they needed.
With a single touchpoint, TRESemmé managed all their digital content needs through Creatively Squared. This partnership allowed TRESemmé to maintain an ongoing pipeline of original content, created according to specific briefs and aptly suited for their varied digital marketing requirements.
The collaboration with Creatively Squared effectively bolstered TRESemmé's digital presence, allowing them to engage their audience with high-quality, diverse, and relatable content. This, in turn, reaffirmed their position as a leading haircare brand providing professional, salon-quality products for everyone.
CONTENT CREATION
Versatile photography services
CONTENT CREATION
Relatable UGC videos
