[Test] 2025 Playbook for customers who want to test a longer headline like the example

You’re sitting on a creative goldmine. Here’s how to unlock it.

What if you could get better-performing content—without doing more work? That’s not a trick question. If you’re a Creatively Squared customer, you already have everything you need to make your content work harder. Most teams don’t realise it, but their subscription includes a complete system that helps content keep improving over time—not just getting made. So if you’ve been using Creatively Squared just to get assets delivered, you’re only scratching the surface of what’s possible. Let’s change that.

What exactly is lifestyle product photography?

Lifestyle product photography is when an item is placed within a scene that adds context to its functions, benefits and users. This placement communicates important information such as how the product will look, feel, and work in real-life situations. It also adds important cultural context to the people who will be using it and demonstrates to them how the product is suited to their demographic. Digital audiences move fast and skim information so visually communicating through photo and video content is an effective way to show customers how your product complements their lifestyle.

Add locational context to your product

Photographing your product within an environment where it’s intended to be used or stored helps your customer imagine themselves using it. It also helps them visualise how the item might fit or look within the space of their home.

Feature human interactions

Lifestyle images featuring people are an effective way to add warmth to your brand and evoke an emotional response in your customers. Building a connection with your audience encourages conversions as 95% of purchase decisions are driven by emotions

It is important for brands to be relatable, using authentic style imagery where real people and families use and enjoy your product is ultimately perceived as more trustworthy. This type of lifestyle content presents an unfiltered view of products which balances customer expectations and increases their confidence to purchase.

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– Ruth Stephensen