Award-winning PDP content for Kimberly-Clark

We’re proud to share that our work has been named a 2025 ENDCAPS™ Household PDP Finalist, recognising original content we created for Cottonelle and Scott — two of Kimberly-Clark’s leading brands — across Target and Walmart’s digital shelves.

This award celebrates the top-performing PDPs in the household category, selected from hundreds of entries based on content quality, mobile readiness, and their ability to drive purchase decisions online.

The challenge

With retail platforms becoming more competitive, Kimberly-Clark wanted to elevate their PDPs with content that could build shopper trust and improve conversion without compromising brand consistency.

Our approach

We brought together two core strengths:

• Original photography produced by a creator in our global network, capturing the products in clean, lifestyle environments that felt real and relatable
• In-house design and editing that layered in graphic elements, messaging, and layouts tailored to each retailer’s best practice

This unique blend of creativity and control allowed us to craft assets that were both visually engaging and brand-safe - aligning with KCC’s digital shelf strategy while improving on-page storytelling.

Why it worked

These PDPs stood out because they weren’t stock. They were thoughtfully produced from the ground up to:

• Reflect how shoppers actually use the product in real life
• Highlight key benefits and USPs visually
• Adapt to each platform's display and content guidelines
• Stay true to the visual language of both the brand and the retailer

The result? Content that doesn’t just look good - it performs.

The recognition

The ENDCAPS™ awards spotlight excellence in digital merchandising. Finalists are benchmarked against best-in-class examples across criteria like content completeness, SEO, and growth potential.

Earning a finalist position in the Household > Paper Goods category reinforces the value of building PDPs that are as strategic as they are creative.