From architecture to artistry: how creator Assila built a thriving content creation career

Meet Assila Mazlan, a talented content creator from Petaling Jaya, Malaysia, who transitioned from a background in architecture to a thriving career in photography and content creation. With her brand, Naysila, Assila has crafted a unique portfolio that beautifully captures her artistic vision and technical expertise.

Since joining Creatively Squared, Assila has created inspiring content for major brands like Shiseido, Nescafe, Dutch Lady, Friso Gold, and Vaseline, showing how passion and dedication open doors in the creative industry.

As an active member of the Creatively Squared community, Assila generously shares her journey and insights with fellow creators on her socials. Her story proves that creative careers can grow in unexpected and rewarding ways.

Let's discover how Assila developed her creative style and built her successful career in content creation.

Let’s chat with Assila

Hey everyone, I’m Assila from Petaling Jaya, Malaysia. I’m a Malaysian creative content creator who helps entrepreneurs build sustainable and impactful brands.

I started my journey in architecture, but my passion for creativity led me to manage a lot of fun events. After graduating, I gained valuable experience in interior design, film production, and fashion marketing. This diverse background gave me a deep understanding of branding, storytelling, and the world of brand ambassadors.

Faced with personal setbacks, I found my true calling as a freelance creative under the name Naysila (previously known as The Safyina). I relentlessly honed my photography, videography, and graphic design skills. Just before the pandemic, I invested in a studio and props. The lockdown became an unexpected opportunity, with brands seeking my design and content creation expertise.

Journey with Creatively Squared

One of my proudest achievements is collaborating with the best creative community, Creatively Squared to curate lifestyle imagery for major brands like Dutch Lady, Nescafe and Friso Gold.

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Assila’s creative philosophy

I go beyond design and media, acting as a cheerleader, guide, and even your creative tribe. I believe in ditching the "corporate way" and brainstorming amazing ideas that push boundaries. Through the ups and downs, I have always strived to improve. Today, my team of creative assistants helps me bring even more innovative ideas to life.

Lastly, what’s next for you?

Looking ahead, I’m excited to continue collaborating with Creatively Squared, expanding my creative network with brands and creators around the world.

Big thanks to Assila for being such an inspiring creator in our community! Watching your long-standing creative journey with us has been incredible.

If you’d like to see more of Assila’s work, be sure to follow her on Instagram!