Creativity

Three easy compositional techniques to help your images stand out

With the ever-increasing access to technology, the ability to take photographs has gone from being an intricate task to a daily and ordinary click of a button. The excess of photographs in our digital age has served as proof that a great image is more than simply freezing a moment with a click; it is an art form that relies heavily on composition, thought and intent.

When talking about composition, we refer to the arrangement and organization of elements within the frame of a photograph. Composition plays a key role in conveying messages, stirring emotions and creating a visually impactful image.

To truly elevate your photography, it's important to plan these compositions carefully ahead of time. Consider using moodboards to visualize and organize your compositions before a shoot. This preparation will allow you to effectively pull off these techniques in your next photoshoot and soon it will become second nature.

Let’s explore three composition techniques that will help you craft images in a purposeful and strategical manner.

‍

Rule of Thirds

The ‘rule of thirds’ is a fundamental principle in photography composition. This rule suggests dividing an image into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines (see diagram below). The points where these lines intersect serve as strategic points for placing key elements in a photograph.

By positioning the main subject of an image, or the main action along these intersection points, you are able to create more dynamic, engaging and visually interesting compositions. Doing this also allows you to guide the viewer's attention intentionally to a specific point which results in greater control of the audience's perception.

Utilizing the surrounding quadrants to create negative space, also contributes to the overall balance and visual flow of a photograph.

**Sunraysia** beverage bottles take center stage in this well-framed shot by creator Melissa. The rule of thirds draws your gaze, creating a visually appealing photo. Source: **Creatively Squared**

Creator Irina skillfully applied the rule of thirds to guide viewers' eyes toward the **Jack Daniel’s** bottle, creating a visually striking composition. Source: **Creatively Squared**

Leading Lines & Visual Flow

Leading lines serve as a visual guide to direct the viewer's eyes through the photograph creating a sense of direction and purpose. These lines can be created by elements such as roads, rivers or architectural features, guiding the viewer's gaze towards the focal point in a natural way. By strategically incorporating these lines, photographers can control the narrative within their composition, influencing the viewer's perception and emphasizing key elements.

Some practical ways for utilizing leading lines include identifying natural or structural lines within the scene, adjusting your perspective to enhance their impact and experimenting with angles to create dynamic visual paths. Understanding and harnessing the power of leading lines not only adds depth and dimension to your photographs but also provides a valuable tool for storytelling and visual engagement.

This image by creator Alex showcases leading lines composition where the shadows in the pool create striking lines that guide the viewer's eye through the **Bundaberg** bottles. Source: **Creatively Squared**

The geometric patterns of the pavement and tree planters create leading lines that draw the eye to the stylishly dressed traveler at the center in this photo for **Samsonite** captured by our creator team member Effie. Source: **Creatively Squared**

‍

[#cta]

Framing

Framing is an artful technique that goes beyond capturing a subject within the confinement of the lens, it's about using the surroundings to enhance the visual narrative. The concept of framing involves strategically incorporating elements within the photograph to create a visual border around the main subject. This intentional framing draws the viewer's attention to the focal point, adding depth and context to the image.

Practical tips for effective framing include utilizing natural frames like doorways, windows or overhanging branches to encapsulate the subject, experimenting with unconventional framing methods to evoke a sense of uniqueness and ensuring that the chosen frame complements the overall mood and story of the photograph. Mastering the art of framing allows photographers to not only capture a moment but to craft a visually captivating story.