.jpg)
Adding realistic shadows to products in Photoshop is an easy way to make them appear more three-dimensional and eye-catching. With just a few quick steps, you can give any product image depth and dimension.
Step 1: Import your image/ product
Step 2: Position the product and create a duplicate layer of the product
Step 3: Add a color overlay to the product and use a color that is a darker shade of the background
Step 4: Make sure the shadow layer is behind the product image layer
Step 5: Go to Filter > Blur Gallery > Path Blur
Step 6: Uncheck “Centered Blur” and adjust the path of the shadow
Step 7: Play around with the settings until you have the shadow you like
Step 8: Click OK on the upper right and you are done!
The end result is a quick yet realistic drop shadow effect! This easy Photoshop technique can make products really stand out in just a few minutes.
Before
After
Ready to produce customised photos & video for your brand?
Want to get paid to create visual content?
Get access to paid work opportunities with global brands. Register your interest by sharing some examples of your work.
Sign up to receive the latest digital brand strategies and case studies
Download our free guide: 20 brand campaigns using visual context to engage consumers
Sign up to receive the latest content creation tips and tutorials
